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Governance: Harnessing the power of social media in manufacturing

by Phil Mennie

4 Feb 2015 at 12:00 am



The other day I decided to check out the history of crowdsourced innovation in manufacturing. And guess what: I found that carmakers have some of the longest and most productive track records. It’s now more than four years since Fiat developed and launched the world’s first crowdsourced car, the Mio. And automotive rivals ranging from Ford to Jaguar – to name but two – have long been recognised for their smart use of social media to foster innovation.

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The future of social media and the need for trust

by Phil Mennie

27 Aug 2014 at 12:00 am



I’m an advocate for social media and in particular enterprise social. However, it seems to me that although social media and enterprise social offer a huge number of benefits, there is an inherent problem.

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In a world in beta are we exposing too much about ourselves online?

by Phil Mennie

28 Jul 2014 at 12:00 am



We often try to keep certain details about ourselves off the internet, myself included. A common piece of information that many people like to keep hidden is their date of birth. Perhaps you have diligently configured your Facebook account to hide the year to make it hard to work out your age, or perhaps you’ve hidden the entire date.

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Do you think policy is the only way to manage social media risk?

by Phil Mennie

2 Jul 2014 at 12:00 am



You may be excused for thinking that Social Media Governance is just about having a Social Media Policy. Of course, policy is one essential element of any good governance strategy, however, there are 5 other, equally important elements to help you manage the risks of social media. In this article I will introduce each element and pull out some key points.

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Can sentiment analysis spot sarcasm?

by Phil Mennie

23 Jun 2014 at 12:00 am



In my work helping clients manage the risks of social media, twitter hashtag-hijacking often comes up in conversation. A spectacular example is UKIP's recent use of the hashtag #WhyImVotingUKIP as a way of letting their supporters explain the reasons behind their vote.

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Buy the book

Social Media Risk and Governance: Managing Enterprise Risk

By Phil Mennie

Kogan Page; 1 edition (3 Oct. 2015)

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