VIDEO: What's the key to social media success?

by Phil Mennie


Posted on 1 Jun 2015 at 2:43 pm



In the digital age organisations are using social media to build trust with their employees and their customers. Used well, social media enables organisations to innovate, stay ahead of the competition and engage with their customers on a more personal level. But, while social media offers a large number of opportunities, the key to achieving success is to have a well thought through strategy that is underpinned by good governance and risk management.

Watch our video to see how to harness the power of social media through good governance and risk management.

What do you think is the key to social media success?


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Social Media Risk and Governance: Managing Enterprise Risk

By Phil Mennie

Kogan Page; 1 edition (3 Oct. 2015)

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