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Do insurance companies fear social media?

by Phil Mennie

18 Dec 2015 at 12:05 pm



How engaged would you say that your policy holders are with your company? As a policyholder myself, my guess is that you would reply “not very”. Typically, there are annual touchpoints with your customers when renewing their insurance policies or when they make a claim. As insurers look to cross-sell products to their customers, having engaged and trusting customers will make it far easier.

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What Does the Future of Social Media Risk and Governance Look Like?

by Phil Mennie

4 Dec 2015 at 3:00 pm



Watch my recent video, recorded at Kogan Page, to hear my thoughts on the future of social media risk and governance.

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The end of the pesky password?

by Phil Mennie

19 Nov 2015 at 4:08 pm



Do you enjoy trying to remember all of those username and password combinations you use online? Of course not! But we're told again, and again, about the importance of using secure passwords which are different for all of our online accounts. Surely there's another way of increasing our online security...!

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VIDEO: What's the key to social media success?

by Phil Mennie

1 Jun 2015 at 2:43 pm



In the digital age organisations are using social media to build trust with their employees and their customers. Used well, social media enables organisations to innovate, stay ahead of the competition and engage with their customers on a more personal level. But, while social media offers a large number of opportunities, the key to achieving success is to have a well thought through strategy that is underpinned by good governance and risk management.

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Will commerce on social media erode digital trust?

by Phil Mennie

1 Jun 2015 at 1:15 pm



Some of the leading social networks have recently announced that they will allow users to purchase products through their networks at the click of a button. This is good news for advertisers as it will give them enhanced metrics that allow them to measure return on investment and how social media can ultimately lead to sales.

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Buy the book

Social Media Risk and Governance: Managing Enterprise Risk

By Phil Mennie

Kogan Page; 1 edition (3 Oct. 2015)

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