This is a practical book about to implement a good governance to ensure the success of social media within all organisations. The key areas of focus in the book are as follows.
The fundamentals of risk management, including risk strategy and appetite. We also look at the social media risk maturity model which is used as a way of assessing how mature your organization is in its governance and management of social media risk. After the fundamentals have been covered, the book also looks at the five categories of social media risk.
Strategy is an important part of governance because it sets out the direction of your social media programme and in turn dictates what governance you need to implement to support that strategy. The book assesses the key parts of a good social media strategy, such as the use of content, advocates, ideation and gamification. Strategy is covered with a governance mindset, always thinking about the risks and considering what you need to implement to ensure you achieve your goals.
The book covers the key principles of data protection and assesses how they relate to social media. It also looks at the management of social media data, including storage, classification and archiving. It then covers how to practically implement controls to ensure that social media data is managed appropriately.
Governance is all about how to operate social systems at a practical level. The book looks at tactics to bring the key stakeholders in your organization together and how their roles and responsibilities fit into your social media programme. Some of the topics covered include monitoring and moderation, data quality, metrics and operating procedures.
Incidents happen, so it's important to prepare for them in advance so that they don't become crises. The book looks at the crisis life cycle, and cover how to plan and prepare for crises, how to assess them, how to respond to them and what to do when the crisis has passed and the dust has settled.
The book looks at cyber security in the context of social media and digital systems. It covers cybercrime and assesses the ways that criminals try and hack into your computer systems. It also looks at best practice for account management and assesses how phishing attacks can put your social channels at risk.
The book introduces the Social Media Regulatory Mix. It covers the key themes which regulations around the world attempt to control and provides practical examples of regulatory compliance in social media.
The book looks at how social media analytics will evolve to a state where accurate predictions about future behaviours can be made based on a user’s social media data. It also looks at The Onion Router (TOR) and the dark web, crypto-currencies like Bitcoin, biometric authentication such as retina and fingerprint scanning as well as biochip implants, cyber-bullying and the decline of email. Finally the book considers our reliance on digital systems, looks at how social media is helping safeguard freedom of speech, and how increased security and encryption will lead to a purer form of democracy.
Phil Mennie (Author)
Paperback: 256 pages
Publisher: Kogan Page; 1 edition (3 Oct. 2015)